1. History of success, no apparent need for change.
2. History of success, minor problems, but not widely recognized.
3. History of success, minor continuing problems, some support for fine tuning.
4. History of success, minor problems, need for fine tuning generally acknowledged.
5. Successful but with changing environment introducing potential need for major
change
6. Perceived need for change by limited number of top management.
7. Perceived need for change by general top management group, not generally acknowledged by employees.
8. Perceived need for change among employees, top management less concerned with need for change.
9. Serious problems, clear need for change, but not in terms of immediate survival, widely acknowledged.
10. Serious problems, clear need for change for survival. Widely acknowledged.
